Rise up premium is an original blend of selected coffee beans made according to a special recipe and designed for those who enjoy the traditional flavour of homemade, strong filter coffee with rich foam. It is the best-selling product of Rise Up Coffee and the best-selling brand in the domestic market as well as in the region. In the minds of consumers, it is positioned as the first real coffee after the wild coffee roasting businesses, which secured the continued loyalty of consumers throughout the decades.